This is Modelux. Live the Life Less Ordinary.
Modelux is a lifestyle brand for urban nomads. We take our inspiration from the era of the international jetset, before globalisation turned travel into public transport. Sure - its all a bit hedonistic. But don't forget. Our parents got to be kids in the sixties, drop out of university and addle their brains with chemicals and cosmic cults. We got the eighties, AIDS, Reagan and the cold war. So if you didn't get it the first time round - now is the time for your second childhood. After all, whoever said there is more to life than parties, never came to one of ours.
